The Eidiya Factory
Eid Campaign - Abu Dhabi Commercial Bank
Eid is a Muslim Tradition celebrated across the world. In the UAE, children are usually given a small amount of money from relatives and neighbors on the first day of Eid. This is called the "Eidiya", and is a much anticipated event by the children as they collect, compare, and plan for at the end of the day. The concept was to create a surreal/fantasy world in which the Eidiya is made special. As to look at it beyond the materialistic aspect.
